Information and graphic, or simply infographic, is a graphic presentation of certain data, information and/or knowledge. In recent times, more and more marketers are use them to market products or services. However, there are still a huge number of marketers and business owners who are not aware of the benefits of using quirky illustrated diagrams in their marketing campaigns. If you are one of them, here is a list of 10 reasons why you should start using infographics as part of your marketing strategy now:
- Give your brand awareness a boost
These visual presentations include important information, but in most cases, designers also include vital info about themselves – they add their logos, brand message, banners, contact info etc. All these things help to boost your brand awareness.
- Keep the attention of your audience
A picture paints a thousand words – we can use this age-old saying to describe the importance of infographics too. Namely, several studies have confirmed that websites and email messages that contain them are able to reduce the bounce rate and increase the time that readers spend on their online presentation.
- Get some viral attention
If you take a close look at social media, you will notice that although people like to share articles, the number of shared images is much higher. So, if you want your content to go viral, infographics will significantly increase your chances of doing so.
- Boost your search marketing results with a quirky graphic
The increased amount of time spent on your website when you have an infographic on it will improve your search marketing results because your business will appear higher on the list. It will also give you a chance to get backlinks too.
- Gain more followers and/or subscribers
People tend to become fans, followers and subscribers of businesses and organisations that frequently share infographics.
- Infographics can be placed with any content easily
Most platforms allow easy embedding of infographics, making their publishing very simple. This means that as a publisher you won’t have to include any special codes or re-arrange the elements of your page to include them.
- Simplify complex information by making it sexy
Instead of series of numbers and long explanations, a good infographic can summarise your presentation’s key points in one image.
- Infographics are not exclusive to digital marketing
There are many cases where businesses and organisations use infographics in their brochures, magazines and other publications. This means that they can be incorporated in the overall marketing strategy.
- Build brand authority in certain areas
Infographics contain information based on research and people respect that. If you are able to share infographics frequently, then you will set yourself as an authority in specific areas.
- Measure the affects of your hard work
There are many analytic tools that can help you track the success of your infographics. You can get info about the number of views, clicks, shares etc.
Have we convinced you yet? If you need ideas about how to convert your marketing information into infographics then please get in touch.