Different types of logo and choosing the right one for your business?
A logo is not just an image that symbolises your business. It is your first impression, a point of recognition and ultimately the foundation of your company branding.
Any business would want such a crucial component to make a strong first impression, be attention-grabbing, memorable and one that distinguishes you from your competition.
If all that didn’t make the task of designing a logo challenging enough there are also many different types of logo to choose from. Where do you start?! Here we explain each type of logo, how they differ and help you on your logo design journey.
A monogram logo or lettermark as it is also known is a logo that utilises letters to create a design. The letters are usually the brand initials or first letter of a usually lengthy company name.
Although it is a simplistic design, it is a very effective way of streamlining any company brand that has a long or particularly difficult name. In this case, the font you choose to use becomes fundamentally important as you want your overall design to remain legible and on theme with what your company does.
Similar to a lettermark, a wordmark logo is font-based however it incorporates the entire business name rather than just letters or initials.
Again this is a simplistic design however, if you already have a distinctive company name, teaming this with a strong font could be all you need to create a logo that not only creates a strong brand recognition but one that is also memorable to consumers.
A pictorial mark or a logo symbol, as it is also known, is a graphic based logo that represents a company and is instantly recognisable.
As the logo itself is simply an image that represents the company, choosing what that image is can be troublesome. You need to bear in mind that whatever it is, it will need to be something that can remain with your company its entire trading life.
This type of logo may not be beneficial if you foresee any future changes to your business model such as the products you produce or the services you offer. Although it may be advantageous if you anticipate future growth into other countries and your business name is not easily translatable.
Abstract logo mark
Similar to a pictorial mark is uses a single image to represent your business however this is achieved using an abstract geometric form.
This avoids the potential issue around using a pictorial logo as you can create something truly unique to represent your brand and should your business model evolve your logo will remain relevant.
These types of logo include an illustrated character who becomes your very own company ambassador or spokesperson.
These logos are usually fun, colourful and a fantastic way of appealing to younger audiences or families. These logos are a great tool if you wish to encourage customer interaction through events or social media hence why many sporting teams adopt this approach. However, it’s worth noting that a highly detailed illustration may be difficult and expensive to re-create throughout your marketing material.
As the name suggests this combines a wordmark logo with a pictorial, abstract mark or mascot
This can be a very effective way of representing your business as utilising an image and text will reinforce your brand and people will immediately be able to recognise your company. It can also offer versatility as in future you may be able to use just the image as your brand becomes more memorable.
Emblem logos include a name or font inside an icon, usually a badge or crest.
These types of logo can be extremely striking making your brand very distinguishable and memorable to consumers. They can be highly detailed and this, like the mascot logo, can mean that elaborate designs are difficult to reproduce, particularly on certain marketing resources such as business cards and items of branded uniform or clothing.
Get in touch with our dedicated and responsive design team at KP Digital Strategy who will be happy to assist you in creating a purposeful logo that represents the core meaning and value behind your business.