EPIC Risk Management
Background
EPIC Risk Management is the world’s leading independent gambling harm minimisation consultancy. EPIC raises awareness of gambling-related harm in order to identify and mitigate the human, financial, brand and reputational risks that problem gambling can create.
Brief
In preparation of delivering services to the USA, EPIC Risk Management wanted to align their branding to give a consistent presence across all touch-points without moving away from the brand that they are now famous and recognisable for.
Solutions
Working closely with Paul and Mike, we created a set of brand guidelines in order to give consistency to the output of all forms of communication from the company. Establishing these rules means that EPIC can be identified and recognisable from all its marketing materials.
You will be able to see from our branding and design work the consistency of these new rules within this case study. When establishing any brand it’s important to know not only the rules for design and branding but also the company values, taglines and focus in order to align sales and marketing.
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