LOGO DESIGN CASE STUDY
Langley Foxall Logo Design
We take a look at how we developed the logo for Langley Foxall Software development from concept to final design.
Brand refresh for software development company
Nick from Langley Foxall first approached us to design his logo in 2015, he wanted a logo that was different in style to other Software Development companies. Now, we are in 2019 and the logo has given Langley Foxall a recognisable brand that has gone from strength to strength. Nick wanted to review the logo as he wanted to introduce a tagline and explore the layout and colour options further.
Core brand colours
We identified 36 colour shades in the existing logo so we started to develop new versions that simplified the amount.
It was important to Nick that we only simplified the design as opposed to changing it completely so we created 8 different designs for him to review.
We wanted the team to be sure that they were completely happy with the existing colour so gave them a comparison colour palette.
Logo layout options
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KP Digital Strategy were very reliable throughout the commission and I really trusted them with my brand. Kelly at the agency is always professional, but also really personable too which makes working with KP Digital Strategy a pleasure! They completed the brief within a tight turnaround and they didn’t compromise on quality, so I was really happy with the result. They also responded very quickly to any changes I wanted which I really appreciated and furthermore, after the work was completed they still kept in touch to make sure I was okay with maintaining the admin of my website. Highly recommend.KimberleyFounder of With Social Enterprise