LOGO DESIGN CASE STUDY

Langley Foxall Logo Design

We take a look at how we developed the logo for Langley Foxall Software development from concept to final design.

Colour exploration

Logo development

Identity design

Brand refresh for software development company

Nick from Langley Foxall first approached us to design his logo in 2015, he wanted a logo that was different in style to other Software Development companies. Now, we are in 2019 and the logo has given Langley Foxall a recognisable brand that has gone from strength to strength. Nick wanted to review the logo as he wanted to introduce a tagline and explore the layout and colour options further.

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Core brand colours

We identified 36 colour shades in the existing logo so we started to develop new versions that simplified the amount.

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Design simplification

It was important to Nick that we only simplified the design as opposed to changing it completely so we created 8 different designs for him to review.

Logo colour variations

Colour variations

We wanted the team to be sure that they were completely happy with the existing colour so gave them a comparison colour palette.

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Flame

Gun metal

Dark liver

Persion orange

Black shadows

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Logo layout options

Square logo design
Landscape logo design
Alternate sides logo design

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KP Digital Strategy were very reliable throughout the commission and I really trusted them with my brand. Kelly at the agency is always professional, but also really personable too which makes working with KP Digital Strategy a pleasure! They completed the brief within a tight turnaround and they didn’t compromise on quality, so I was really happy with the result. They also responded very quickly to any changes I wanted which I really appreciated and furthermore, after the work was completed they still kept in touch to make sure I was okay with maintaining the admin of my website. Highly recommend.

KimberleyFounder of With Social Enterprise