The art of attracting people to your website
The website of your company is a virtual space where potential customers can find all the information they need about your products and/or services. However, many business owners forget that their website also represents their business in general –goals, mission, your team etc. In other words, your website should be packed with different types of media, be dynamic and lively and at all costs, avoid being static and lifeless.
So, if you want to make your website more attractive to your target audience you will have to take a few things into consideration. Here goes:
Every business should be focused on getting trust from their clients and one way to do this is improving your online integrity. If you want to deal with ‘serious customers’, your website must show them that you are serious and professional too. The best way to improve your integrity and authority is to elevate the presence of your business on different media, through trade shows or your engagement in workshops, trade associations etc. These things make your company look active and serious about what you do and that you care about the industry you’re in and who you do business with. You need to demonstrate this through your website.
- Use auto responders
Whenever someone visits your website, you should use this visit to get information from them. This is the best way to build a list of potential customers and send them offers from time to time. Most people use auto responders like email subscription boxes. For ongoing engagement with your website visitors, this is a no-brainer.
- Use WordPress
As we are sure you are aware, you can build and manage your website in many different ways, but the fact remains that Content Management Systems are the best. And when it comes to CMS, WordPress is definitely the most popular one. If you are on another platform don’t worry because the migration is simple. The reason why we recommend WordPress is simple –CMS is excellent for SEO, it comes with numerous plugins that will enhance the user experience and on top of that, WordPress allows you to modify and adjust your website easily. You don’t want to be faffing about when it comes to updating your website and WordPress remains one of the most user-friendly systems on the planet.
- Unique, useful and up-to-date content
You have no doubt heard that ‘Content Is King’ when it comes to websites and blogs and this is more relevant today than ever before. Search engines simply love websites with good quality and up-to-date content. Having great content means that you will witness improved ranking in the search engines which means more visits. In addition, good content will make visitors come back on your website and stay longer. Mix it up a bit – videos, blogs, images, podcasts, testimonials, downloadable guides – these are all great for giving your site a real presence. Remember to share content relevant to your niche – your audience will respond to this.
- Call to Action
A Call to Action is a simple tool that must be used on every page of your website. Most businesses use them at the end of the page, but you can try them in other places too and monitor how they work. It may sound superfluous to requirements but believe me, people like to be told what to do next when they are on your website. Good call to actions achieve this.
- Don’t forget social media
It goes without saying that social media platforms are used by millions of people of all ages from around the world. Chances are that many of the customers that you are targeting are already there. So, make sure that you have social media icons on your website so that visitors can follow or like your pages and profiles. It is also a good idea to add social media icons on every post you publish and allow people to share your valuable content with their friends and colleagues.
These are all about social proof and they play an important part in convincing your potential customers that you can be trusted. Video testimonials are even better so if you can get some of these on your website, your credibility will shine through.
Do you know what keywords are relevant for your business? If you don’t, then we definitely recommend doing some research. Google offers a free keyword tool for doing this so check it out, find out what people are searching for, and lace these words through the meta data on your website and your copy.
- RSS Feeds/Social Bookmarks
By incorporating these on your website it allows users to easily sign up to receiving your content and saving pages that they like. It also enables them to easily share your content. These are great for playing the long-game with your potential customers. The more you drip feed your content to them, the more likely they are to turn to you when they need your products or services.
Last but not least, inject some personality into your content. There’s a lot of info on the internet and a lot of it is deathly dull. Make sure that your enthusiasm and authenticity comes across in your blogs, videos etc and build a rapport with your audience.
We hope this has helped and yes, there IS a lot of work to do. If you need any advice or help with achieving the above, then please contact us now.