Why Infographics Are More Important Than You Think

By December 19, 2016 March 8th, 2018 Infographics
Marketers facts

The technological advancements that we have witnessed in the last two decades have completely changed our lives. The biggest without a shadow of a doubt is the relentless growth of the internet. Millions of people are using the Internet to get information, connect with their friends, purchase things and get involved in many other activities.

There are millions of websites out there which makes it a little bit difficult to stand out from the crowd especially if your website is new.  This is the reason why you must create ‘sticky’ content that has the ability to grab the attention of the visitors and to make them stay on your website. One way to do this is to include infographics on your website, blog or social media profile. Infographics are defined as visual images like diagrams and charts used to display data or information in a more interesting way. There are many people who are aware of the attractiveness of infographics, but they have never actually used them as part of their own content strategy. If you belong to this category of people here is a short list of reasons why Infographics are more important than you think and why you should start using them right now in your business.

Infographics make information more interesting

The opportunity to use different colours, shapes, patterns, lines and objects to present information and data can help you make even the most boring data interesting. People just love to read and analyse information presented in this way and it has been proven that they tend to remember information easier when it comes in the form of infographics. Even if you are sharing something that has already been shared by other organizations and persons, a unique infographic will make everything new and fresh to your audience. Infographics provide stimulation.

They grab the attention of almost every visitor

If the infographic is created by a professional designer, you can rest assured that this presentation will make almost every person who sees it to spend at least a few minutes reading it. Many experienced designers use appealing images in the infographics for even better results. Infographics catch the eye.

They make things easier and simpler

It’s all about making the complex simple. Infographics represent a simplified summary of information and data. A good infographic will contain the most important points of any information and viewers can quickly learn everything they need to know from the infographic. They don’t have to read pages of endless text to figure out what was the purpose of the content. That is the beauty of the infographic.

They are easily accessible

According to the stats there are more than 2 billion Internet users on our planet. Some of these people have slow speed internet or high speed internet, but regardless of the quality of their connection, the chances are that they will be able to see your infographic. In addition, many people print infographics and use them in meetings and presentations. Infographics are all about cutting to the chase.

They present information in the right way

When people present information and data in textual form, this information can sometimes be interpreted or misinterpreted in different ways. However, when it is delivered in the form of infographics there is no room for confusion because you will use only the main points and support the information with relevant images/graphics. Infographics provide cohesion.

Have we convinced you yet? Check out some of our infographics and have a think about how they could work in your business. If you’re looking for a bit of inspiration, give us a call and we’d be happy to give you some ideas.

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