A delay in page load time will negatively affect conversion rates. Conversion rates being The percentage of landing page visitors who take the desired conversion action”

The benefits aren’t just apparent with user experience and brand loyalty, investing time in making your website faster also improves your search rankings. According to Moz: “Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. … In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation”.

Loadstorm research shows that a single second increase in page load times leads to a 7% loss in conversions, 11% fewer page views and a 16% decrease in customer satisfaction..which means improving your web performance by decreasing your website’s load time by 1 second could earn you an easy 7% increase in profits.

5 seconds to engage your user illustration
slow website infographic

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